February 22nd, 2008
Following reports of a bidding war for Roland Emmerich’s sci-fi spec script 2012, Variety have confirmed that Sony have flashed sufficient dollars to buy what will be the studio’s $200 million Summer 2009 tentpole.
Sony has essentially committed to greenlight the film with production will beginning in late summer or early fall. The deal was sealed on the same day that Emmerich pitched his vision and budget projections for the film, which he scripted with 10,000 B.C. co-writer Harald Kloser. Several studios bid on the project, while some declined due to the massive price tag.
The title refers to the date on which the world is supposed to end, and it frames an ensemble disaster epic akin to The Day After Tomorrow, the blockbuster that Emmerich sold in a similar spec sale and which turned into a global hit for 20th Century Fox.
Posted by Elgar in Movies • 
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I am a little leary of the situation. The truth will come out when, and if the US economy, and the dollar begins to strengthen. If prices remain high, you’ll know someone is lying. Either OPEC doesn’t have the supply they claim they have, or Analysts are incorrect when they say demand has decreased. Personally, I don’t buy the claim that demand has decreased. Population is ever increasing, so, the the demand should always be increasing. 