The Hollywood Reporter is running an article which details how New Line Cinema is looking ahead to next December already, when Chris Weitz’s adaptation of the first His Dark Materials book, The Golden Compass, is released in cinemas. According to the report, the studio has started an awareness campaign similar to that for The Lord of the Rings, compiling a promotional brochure with photos from and details on cast and crew.
New Line’s marketing president Rolf Mittweg said: “The intention is to tell the world that next year, next Christmas, a major blockbuster from New Line is arriving at a screen near you. It wasn’t geared to the awards season. If it happens, that would be nice.” He said the booklet was earmarked for exhibitors, distributors and the media.
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The cover of Empire Magazine’s upcoming February issue has leaked onto the net, revealing a brand new shot of Optimus Prime from Michael Bay’s upcoming Transformers live-action film. You can view it at 
I am a little leary of the situation. The truth will come out when, and if the US economy, and the dollar begins to strengthen. If prices remain high, you’ll know someone is lying. Either OPEC doesn’t have the supply they claim they have, or Analysts are incorrect when they say demand has decreased. Personally, I don’t buy the claim that demand has decreased. Population is ever increasing, so, the the demand should always be increasing. 